The involvement of employees with the support of their company is part of their Corporate Social Responsibility. Defined as “a corporation’s voluntary integration of social and environmental concerns into its commercial activities and its relations with its stakeholders”, CSR is the way corporations contribute to more sustainable development.
The study « Employee volunteering, a new form of Corporate Citizenship » conducted by Volonteer™ through the survey of a variety of stakeholders (companies, non-profit organizations and employees) clearly identifies the benefits for each of them:
Significant impact for the Non-Profit
In order to help non-profit organisations, companies can introduce their activities to thousands of employees, enable the collection of donations, sponsor the young or the unemployed, and provide training sessions or specific expertise. The help can be one-off on a project but more often the charities in which the employees are involved tend to establish a long term connection with the company.
"It was very rewarding for the volunteers to exchange with people from Cisco, it enabled them to add value to their work."Agnès Walter, Habitat & Humanisme
Numerous benefits for companies
Numerous benefits can be identified for companies, most of which are in the field of human resources: Change the perception of community involvement, reinforce the employee’s sense of belonging to the company, strengthen bonds and team spirit, develop skills, enhance the corporate image..
"There is a very strong feeling of belonging to the company. During the “Journées des Oubliés des Vacances” [a Volunteer Day for children who do not get the opportunity to go on vacation] the Air France employees were proud to be part of the Air France Foundation team."Cécile Vic, délégué générale of the Air France Foundation
Source of fulfilment for employees
Most employees highlight the feeling of fulfilment brought by these actions, the intensity of the encounters and the discovery of another reality. It helps them to put into perspective “the small daily hassles” and “to open a window onto something other than their work” they say. The company becomes a facilitator and gives the employee the opportunity to integrate some volunteer work in his/her professional life.
"I had been thinking of getting involved with a charity for a while without finding the time to do anything about it."Raphaëlle volunteer with Trait d’Union (Ford)